Designing identity systems is my cup of tea. For over two decades I've created work for a whole host of businesses and individuals who've commissioned me for my design thinking and my expertise in helping people to make their mark.

​

​

I didn't want my website to display a load of work I've done for clients. To me that just does exactly what everyone else does, and is of no importance to the results I can create for you. Instead I wanted to do things differently. I wanted to showcase my own brand identity in a way that hopefully captures how I work, and the level of professionalism I bring to my clients. Sure, we can talk about the work I've done, but I didn't want that to be the first thing people see when they visit my site.

​

​

The way I work is concise, streamlined and creatively flowing. I like to make my clients a part of that flow so that I can help them convey their business in the right light, with purpose, meaning and expertise. The goal is to create an identity that reflects the values, character and differentiation of my client within their marketplace.

​

​

Brands that I have worked with include Pepsico, Walkers, Wall's, The Macallan, Vertu, Hive Beach Cafe, Vodafone, Bella Italia, Investore, Cairngorms National Park Authority, TaxCalc, Folklore, Independent Hotel Marketing, Bang & Olufsen and The Guardian Media Group.